Explore SLO CAL
Welcome to the California Less Traveled
A place where slow will set you free. San Luis Obispo County (SLO CAL) is as California as it gets — from mountain trails to sandy beaches, city culture to casual wine country — all in one easily-traveled area! Here, you’ll discover a pace that will allow you to find your natural rhythm and catch up with the things that matter most to you.
SLO CAL is home to multiple wine regions with over 250 wineries and 40 different grape varietals. In addition to wine, craft beer, cider, and distilleries pepper the communities and lands of SLO CAL. Designated wine trails and clustered tasting rooms make it easy to plan a wine-filled itinerary for a quick afternoon or long weekend of tasting. The uncrowded roads and absolutely stunning scenery enhance the experience, working a playful magic that encourages visitors to relax and delight in their travels.
Slow means taking the time to sip and savor. A vibrant agricultural and wine scene pairs perfectly with SLO CAL Crafted goods and food — including lavender, olive oils, avocados, cheese, and cocktail mixers. Local farms and producers deliver their goods fresh to a dozen year-round farmers markets and to the tables of SLO CAL’s incredible restaurants. A wide array of farm stands, retailers, and U-pick orchards connect you to the region’s agricultural roots and allow you to take these fresh (and downright delicious) foods on the go.
Highway 1 is Califorina’s original road trip and this famous byway is ready to feel your wheels in SLO CAL. These views of prime Pacific coastline are prized, loved, and highly photographed by locals and visitors alike. From Ragged Point in the north, to Nipomo in the south, an overwhelming amount of activities exist. Stop off and gaze at bellowing elephant seals or for a slice of Olallieberry pie. From hiking to art gallery hopping and the majestic Hearst Castle, your Highway 1 itinerary will be full of iconic memories.
Take some time off the road, and explore SLO CAL’s natural wonders by foot, horseback, or two wheels! Be awed by the grandeur of Morro Rock. Go wild on the Oceano Dunes. Seek serenity on the trails of Montana de Oro State Park. Get mesmerized by thousands of delicate, fluttering wings at the Monarch butterfly grove. However you choose to reconnect here, do it with what inspires you, with nature, and with your loved ones.
Camping in SLO CAL means scenic locations near the mountains, overlooking vineyard valleys or near the Pacific Ocean for sunny days that melt effortlessly into star-studded nights. The RV parks here offer easy access to a wide variety of views, amenities, and experiences — from coastal, family-friendly communities to zip-line adventures, the tastes of wine country and fresh-from-the-sea foodie hot spots. With a variety of options, you can spend the night in a cozy rental cabin, snuggle in your own RV, or lie under the stars in your tent. Discover the California less traveled in SLO CAL, San Luis Obispo County!